Media release — BOOM! Studios today unveiled the second #MalCrushMonday, a weekly five part spotlight on the debut of FIREFLY #1 in November 2018, bringing the renowned worldwide pop culture phenomenon back to comic books, original graphic novels and much more in partnership with 20th Century Fox consumer Products.
This spotlight on FIREFLY #1 continues with the reveal of a special variant cover by legendary artist bill Sienkiewicz (Daredevil, Elektra, Sandman) with a focus on everyone’s favorite captain, smuggler, and lovable rogue – Malcolm “Mal” Reynolds. Now, fans will learn his true past and the definitive story of the Unification war — the intergalactic civil war that divided friend and family alike — in this news series by new York Times best-selling writer Greg Pak (World war Hulk, Mech Cadet Yu) and artist Dan McDaid (Judge Dredd), along with series developer & story specialist Joss Whedon (the visionary writer/director behind Buffy The Vampire Slayer, Marvel’s The Avengers and more).

Plus, ask your local comic shop how to get a copy of the ultra-rare version of the FIREFLY #1 bill Sienkiewicz variant cover signed by Joss Whedon himself!

“There are a handful of artists who’ve helped redefine the language and look of comic books – and bill Sienkiewicz is among the best,” said Jeanine Schaefer, executive Editor, BOOM! Studios. “He captures everything we love about Mal – the swagger, the smirk and the sense that the minute you meet him, you’re in deep trouble.”

Created by Whedon and set 500 years in the future in the wake of a universal civil war, FIREFLY centers on the crew of Serenity, a small transport spaceship that doesn’t have a planet to call home. Mal, a defeated soldier who opposed the unification of the planets by the totalitarian governed Alliance, will undertake any job — legal or not — to stay afloat and keep his crew fed. Thrust together by necessity but staying together out of loyalty, these disparate men and women are seeking adventure and the good life, but face constant challenges on the new frontier, such as avoiding capture by the Alliance, and evading the dangers you find on the fringes of the universe.

Mal thought he could outrun his past, but when a easy mission goes wrong, he’s forced to confront it in the form of the Unificators, mercenaries deputized to hunt down war criminals…and they’ve got Mal and Zoe at the top of their list! war can make villains of even the best men, and Mal’s quest for redemption will put him at odds with his own crew, forcing him to make a choice: fix the past or fight for the future.

FIREFLY #1 is available exclusively in comic shops (use to find the nearest one) on November 14, 2018 with a main cover by superstar Lee Garbett (Skyward), along with variant covers by Jock (Batman), J.G. Jones (Final Crisis), Joe Quinones (America) and more.

Arriving in stores the same day, FIREFLY: legacy edition book ONE collects previously released Serenity comics for the first time under one cover in a new value-priced format as Mal & the crew ride again in these official sequels to the critically acclaimed Firefly television series and Serenity film.

FIREFLY is the most recent release from BOOM! Studios’ eponymous imprint, home to a world-class group of licensed comic book series and ambitious original series, including Mighty Morphin Power Rangers, planet of the Apes, Abbott, Victor LaValle’s Destroyer, Mech Cadet Yu, turf Kings, and Klaus.

For continuing news on FIREFLY and much more from BOOM! Studios, stay tuned to and follow @boomstudios on Twitter.

About Twentieth Century Fox consumer Products
20th Century Fox consumer products licenses and markets properties worldwide on behalf of 20th Century Fox Film, 20th Century Fox television and FX Networks, as well as third party lines. The division is aligned with 20th Century Fox Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and home entertainment content and 20th Century Fox Film, one of the world’s largest producers and distributors of motion pictures throughout the world.

About BOOM! Studios
BOOM! Studios was founded by Ross Richie in 2005 with the singular focus of creating world-class comic book and graphic novel storytelling for all audiences. through the development of four distinct imprints—BOOM! Studios, BOOM! Box, KaBOOM!, and Archaia—BOOM! has produced award-winning original work, including Lumberjanes, The Woods, huge Days, Klaus, and mouse Guard, while also breaking new ground with recognized licenses such as WWE, Mighty Morphin Power Rangers, cartoon Network, and The Jim Henson company properties. BOOM! will also bring their original series to life through distinct first-look relationships with 20th Century Fox for film and with 20th television for the small screen. Please visit www.boom-studinull

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